Write for Lazy Readers

If you are "on support" the Lord is your source, as He is for every one.

But, if you are "on support," your newsletter is your lifeline. As I've said before, a monthly letter is, in my mind, mandatory...assuming, of course, you'd like your donors to invest at least monthly?

It is ideal if they actually read your letter...prayer cover is priceless...

Interesting commentary from the guys at "Magneto Communications," a "secular" outfit:

I'm amazed you're reading this. I mean, it's hard work, isn't it? You're having to drag your sorry eyeballs along the line, making meaning of all these letters and words. Outrageous!

Actually, you're probably NOT lazy. BUT if you assume your readers are lazy, you'll write in a much more engaging, interesting way. People will be more likely to start reading, read more, and act on what they've read. Apply these tips to light a fire under your lazy readers:

• Pique their interest: Half the battle is getting people to start reading. Once they start, they'll probably continue (if you've done a decent job). To pique their interest, consider big, benefit-oriented headlines and subheads; large, interesting pictures, graphs or charts; and bullet points instead of long sentences.
• Short chunks: Long, dense blocks of text scream "hard work" to lazy readers, so chunk them down.
• Do the work for them: What work will they have to do when they read your writing? Do it for them. Readers will love you for including a short summary of the key points, interpreting results for them, partially filling in forms for them, and making the next steps clearer.

What do you think about this?

This is from "The Body Builders" people...I've read it a couple times, not even sure what I think...but I share it with you since some of you are, in fact, of the female persuasion! (In the beginning God created man...took one look and said, Yuck, I can do better than that!)

How Men Vs. Women Raise Support:
Five Differences

Venus—Mars, Oil—Water, Dogs—Cats: What other metaphors can I draw upon to demonstrate there are fundamental differences between men and women? Even though our culture is desperately trying to blur, if not erase, the lines between the two sexes and create a “genderless” society, let’s admit it: GOD MADE US DIFFERENT! It’s a beautiful and harmonizing diversity, though, not to be denied or exploited, but to be understood and appreciated. Consequently, the passages and principles may be the same, but how men and women go about raising their personal support has some wide variances. So, instead of me just “sharing” my heart on this subject, let me (as a full-blooded male) instead “list” my five key points:

1. Women want close relationships with their supporters
Not that men don’t, but for the most part, females who are raising support have a greater interest in finding out the spouse and children’s names, birthdays, ages and schools, interests and needs, etc…And more of their appointments may be in homes with both husband and wife present, seeking to know about their personal life, needs, and prayer requests.

2. Men strongly present their vision and goals
Women certainly do a good job of laying out their mission and role, but many men seem to put a real premium on confidently, even aggressively, reciting their purpose statement, showing alarming (sometimes shocking!) statistics, and communicating the specific and measurable objectives they hope to accomplish in the next 3-5-10 years. And man alive, they can really put together some impressive PowerPoint slides, allowing the donor to graphically “visualize” the story!

3. Women share with empathy and authenticity
Being open and vulnerable, even revealing fears and weaknesses, is the preferable approach many women are comfortable with. Connecting to the heart, rather than just the mind (or the pocketbook!), is of highest priority. Women may interpret some men’s penchant for actually asking for a decision on giving during the appointment as insensitive and uncaring or putting too much undue pressure on the giver.

4. Men focus on the big picture rather than details
“We want to win the entire world to Christ!” a guy might boldly proclaim, while a gal raising support may go hour by hour as to what her daily ministry schedule entails. At the same time, a woman may be busy producing and sending well-done (and personalized) monthly newsletters, while the man may be praying and building up enough courage to approach that major donor for a $5,000 or $10,000 ask!

5. Women enjoy the journey, not just the destination
For most ladies, support raising is not just a “necessary evil” or bothersome hoop they must jump through to get to their ministry. Many times, they find joy in the process, make new friends, and record lessons God has taught them in their journal. Yes, men may sometimes get to full support quicker because they are more focused on the end result (i.e. just “show ME the money!”), but they might miss out on the incredible blessings along the way.
Agree? Disagree? Add or subtract? I know it appears like I have been harder on the men than the women in this article. Maybe it’s just because I am all too familiar with the evil that lurks within our hearts!

Finally, if you want to become the COMPLETE and TOTALLY BALANCED support raiser: men, you may have to get in touch with your feminine side, and ladies, you may have to toughen up and think like a guy sometimes!

Not Support Related...or is it?

What follows is worth two minutes of your time...if for no other reason for you to then pass it on to those to whom you minister. The music is, well, a bit odd...but the insights significant:

Idolatry in Ministry

David Powlison observes, “Idolatry is by far the most frequently discussed problem in the Scriptures.”

In an hour-long message Mark Driscoll describes idolatry - particularly idolatry in ministry. You may not have the time to watch (but I recommend you do); so here is a summary.


Got enough guts to read it? It may be painful...



Driscoll shows that idols lie to us by presenting themselves as Saviors and mediators who can give us identity and make us righteous. But in reality they dishonor God and destroy people.
Driscoll asks 11 questions about ministry idolatry in particular:

1. Attendance idolatry: Does your joy change when your attendance does?
2. Gift idolatry: Do you feel that God needs you and uses you because you are so skilled?
3. Truth idolatry: Do you consider yourself more righteous than more simple Christians?
4. Fruit idolatry: Do you point to your success as evidence of God’s approval of you?
5. Method idolatry: Do you worship your method as your mediator?
6. Tradition idolatry: What traditions are you upholding that are thwarting the forward progress of the gospel?
7. Office idolatry: Are you motivated primarily by God’s glory or your title?
8. Success idolatry: Is winning what motivates you at the deepest level?
9. Ministry idolatry: Do you use the pressure of ministry to make you walk with God?
10. Innovative idolatry: Does it matter to you that your ministry be considered unique?
11. Leader idolatry: Who, other than Christ, are you imaging?

Here are the resources I’ve found most helpful in thinking through what the Bible says about idols and how to destroy them:

• David Clarkson, “Soul Idolatry Excludes Men out of Heaven” (1622-1686)
• David Powlison, “Idols of the Heart and Vanity Fair” (Journal of Biblical Counseling)
• Tim Keller, Counterfeit Gods (watch his TGC talk here)
• G.K. Beale, We Become What We Worship: A Biblical Theology of Idolatry