Monday, January 11, 2010

People "Leak"...Remind Them

Got this quite a while ago from an organization...this was the last paragraph in their letter. There is nothing new under the sun, so perhaps this is something you can adapt for a future letter?

Remember...your support list doesn't necessarily remember that you are "on support." Remind them!

Here's the closing paragraph:

"We count on you every month to help us according to your own abilities by sending a gift today so we can continue our work. I hope you consider our efforts worth your support."

I'm not saying "cut and paste" it into your newsletter, but it serves as a reminder that it is okay, and probably necessary, to remind our people how we subsist.

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